Ford recently sponsored a design contest to reinvent the iconic Model T. But what is really needed is to reinvent the auto company.
In my first article titled "The Open Platform Car", I talked about my vision for a new car company.
The main points were:
1. Open up the design of the car. Only a select few designers ever get to see their designs get to production. How sad for them, and for us.
2. Style changes at a different rate than engineering. Therefore the rate of change in engineering should be decoupled from the rate of change in design.
3. Customers want more choices in visual design. Why have one version of the Camaro for six years?
Enter the unexpected... Local Motors.
I was quite surprised when I stumbled upon Local Motors while reading a car design blog. The vision of Local Motors is very similar to what I see in the future. The Local Motors Mission statement is:
"Lead the next generation of automotive manufacturing, design, and technology in order to revolutionize the industry with game-changing efficient vehicles and an unprecedented standard of customer service."
Whether this company is successful or not, it proves that change is here. The auto companies are too big to handle this kind of change because it is a completely different business model. I will definitely be following this company.
>> Detroit Free Press - Reinventing the Model T
>> www.local-motors.com - Local Motors Website
Also on MOTORFOOT:
>> The Open Platform Car - Part 1